Barry, OppHub America Desk · · Source: prnewswire-all
70% OF HUBSPOT CUSTOMERS PLAN TO INCREASE AI SPEND IN THE YEAR AHEAD
Based on reporting from prnewswire-all.
70% OF HUBSPOT CUSTOMERS PLAN TO INCREASE AI SPEND IN THE YEAR AHEAD News provided by Huble Digital Oct 16, 2026, 06:59 ET Share this article Share to X Share this article Share to X Latest market research undertaken by Huble shows that two-thirds (66%) of HubSpot customers are already using HubSpot's own built-in AI —
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News provided by Huble Digital Oct 16, 2026, 06:59 ET Share this article Share to X Share this article Share to X Latest market research undertaken by Huble shows that two-thirds (66%) of HubSpot customers are already using HubSpot's own built-in AI — Breeze AI Assistant — and half of these (34%) are already using one or more of HubSpot's AI agents. 16, 2026 /PRNewswire/ -- Seven in ten (70%) HubSpot customers, surveyed at HubSpot's UNBOUND September 2026 conference, plan to spend more or much more on AI over the next 12 months. Most already work with more than one AI tool: six in ten (61%) use two or more in their business daily. These headlines come from market research undertaken by Huble , a global HubSpot Elite Solutions Partner, among 393 HubSpot customers at UNBOUND in Boston from September 16-18, 2026. Rebecca Harris, Chief Executive of Huble , comments: "AI is only as good as the context it works from.
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Story playbook
A pre-built map of what to watch — stocks, ETFs, and educational next steps. Not personalized advice.
Snapshot date: October 16, 2026 at 7:15 AM ET
This playbook was built when the story published and is not live-updated. Prices, news, and risk can change after this date — treat it as a starting map, not a current trade ticket.
Story → money map
Enterprise AI Adoption
A new survey shows that most businesses using HubSpot plan to spend more money on artificial intelligence tools this year. Investors care because it proves companies are actively buying and using practical AI software rather than just talking about it.
What changed
Survey data shows 70% of HubSpot customers intend to increase AI spending over the next 12 months, signaling strong enterprise demand for built-in AI tools.
Who wins / who loses
Software platforms offering practical business AI tools benefit, while traditional software providers slow to integrate AI risk losing customers.
Time horizon
Think in terms of the next few months.
Confidence & best fit
medium confidence · Long-term investor, Active trader
Safer theme exposure (ETFs)
Baskets that own the theme without betting on one company.
- $IGV — A basket of software company stocks that helps spread out your risk.
- $SKYY — A fund holding cloud-based tech companies that benefit from digital upgrades.
Single stocks (higher risk)
Primary = closest to the story · Peers = same industry · Second-order = knock-on effects · Avoid = looks related but may be a trap
Primary
- $HUBSBuild slowly — only if it fits your plan
HubSpot makes the software businesses are using more of, which can help grow their revenue.
View $HUBS chart → · End-of-day delayed data
Peer
- $MSFTWatch — track, don’t rush
Microsoft is a major competitor in business software and artificial intelligence.
View $MSFT chart → · End-of-day delayed data
- $CRMWatch — track, don’t rush
Salesforce sells similar customer management tools and is watching enterprise AI demand closely.
View $CRM chart → · End-of-day delayed data
Options (education only)
No strikes or expiries — a framework for how traders might express the view. Options can expire worthless.
Direction: bullish · Style: Bullish defined-risk call idea · Level: intermediate
Beginners should generally skip options and focus on owning the underlying stocks or broad ETFs, as options can lose all their value quickly.
Income / OppHub America angle
Not a trade tip — ways to use the insight outside the market.
- Digital marketing agencies offering HubSpot integration and AI setup services.
What would break this thesis
- Broader macroeconomic slowdown causing enterprises to cut software budgets.
- Lower-than-expected actual software revenue conversion from AI add-ons in upcoming earnings reports.
What to do next on OppHub America
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Important
Not financial advice. OppHub America playbooks are educational market maps only — not recommendations to buy, sell, or hold any security. Markets move fast; information can be wrong or outdated. Trade and invest at your own risk. Do your own research or consult a licensed advisor.
Based on reporting from prnewswire-all.
Informational and educational only — not investment, financial, or legal advice. Disclosure
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