Chomps Expands Retail Footprint to 65,000+ Locations Amidst Protein Demand

Chomps, a prominent meat snack brand, announced a significant expansion of its retail footprint, now accessible in over 65,000 locations across the U.S. This growth is attributed to increasing consumer prioritization of protein in daily routines and the demand for convenient options. The brand's Original Beef meat stick is now available at Starbucks nationwide, alongside new distributions at Costco Canada and Home Depot. This follows recent expansions into retailers such as Sam's Club, BJ's Wholesale Club, and 7-Eleven. Chomps reported an 81% growth in MULO (measured in U.S. Multi-Outlet Stores) over the last 52 weeks and has doubled its points of distribution year-over-year. The company also noted strong performance in its new chicken stick line, which captured 43% dollar share in the chicken meat segment shortly after its launch.

In product innovation, Chomps' chicken stick line, introduced with three new flavors, has become a key growth driver. It quickly became the No. 1 brand in the chicken meat segment, securing 43% dollar share. Chomps' chicken items are also among the top 3 dollar velocity chicken items in the overall category. The brand highlights that 79% of its buyers are incremental to the meat snack category, indicating successful category expansion.