Barry, OppHub America Desk · · Source: yahoo-tickers-tape-movers
Walmart Stock: Wall Street Analyst Sees 45% Upside Amidst Selloff
Investors are monitoring Walmart's strategic pivot to advertising and marketplace revenue as a potential driver for upside, contrasting with its recent stock performance following Q2 results.
Based on reporting from yahoo-tickers-tape-movers.
Despite a post-earnings selloff, one Wall Street analyst maintains a bullish outlook on Walmart (NYSE: WMT), projecting 45% upside. Investors are watching how the company's strategic shift toward advertising and marketplace revenue offsets concerns about its retail performance.
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**Implied Volatility / Movement:** Shares of Walmart (NYSE: WMT) fell 6.64% in the week following its Q2 FY27 earnings report, despite an earnings per share beat and an increased full-year guidance. The market reaction was attributed to a significant portion of operating income growth stemming from one-time tariff refunds, which management plans to reinvest in pricing. This news impacted investor sentiment, even as peers like Costco and Target showed resilience.
However, a notable analyst from Tigress Financial maintains a Street-high 12-month price target of $155 for WMT, implying approximately 45% upside from current levels. This optimistic view is predicated on Walmart's strategic evolution into a higher-margin business, leveraging its advertising platform (Walmart Connect), data analytics (Luminate), membership programs, and marketplace expansion. Global advertising revenue grew 38%, U.S. marketplace sales increased by 52%, and global e-commerce saw a 23% rise, now representing 24% of net sales. The broader market saw mixed performance, with the S&P 500 up 0.10% and the Dow Jones Industrial Average up 0.07%.
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Snapshot date: August 25, 2026 at 1:46 PM ET
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Story → money map
Retail digital transformation and advertising pivot
Walmart stock went down after earnings because some profits came from temporary tax refunds rather than regular store sales. Still, experts think the company will make a lot of money in the future by selling digital ads and online marketplace space.
What changed
Walmart shares fell after earnings due to reliance on one-time tariff refunds, but analysts see massive upside from high-margin digital advertising and marketplace expansion.
Who wins / who loses
Walmart and digital advertising platforms win as high-margin businesses grow, while traditional retail competitors face pressure to match their digital pivot.
Time horizon
Think in terms of the next few months.
Confidence & best fit
medium confidence · Long-term investor
Safer theme exposure (ETFs)
Baskets that own the theme without betting on one company.
Single stocks (higher risk)
Primary = closest to the story · Peers = same industry · Second-order = knock-on effects · Avoid = looks related but may be a trap
Primary
- $WMTWatch — track, don’t rush
Walmart is working hard to sell online ads and marketplace goods, which could make the company much more profitable over time.
View $WMT chart → · End-of-day delayed data
Peer
- $COSTWatch — track, don’t rush
Costco is a similar big-box store that investors watch to see how the whole retail industry is doing.
View $COST chart → · End-of-day delayed data
- $TGTStay away — for now
Target is another rival store dealing with the same economic challenges as Walmart.
View $TGT chart → · End-of-day delayed data
Options (education only)
No strikes or expiries — a framework for how traders might express the view. Options can expire worthless.
Beginners should skip options here and simply watch the stock price settle after earnings.
See options-friendly brokers →Income / OppHub America angle
Not a trade tip — ways to use the insight outside the market.
- Monitor digital advertising trends and marketplace seller growth metrics.
What would break this thesis
- Sustained slowdown in high-margin advertising and marketplace revenue growth.
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Important
Not financial advice. OppHub America playbooks are educational market maps only — not recommendations to buy, sell, or hold any security. Markets move fast; information can be wrong or outdated. Trade and invest at your own risk. Do your own research or consult a licensed advisor.
Based on reporting from yahoo-tickers-tape-movers.
Informational and educational only — not investment, financial, or legal advice. Disclosure
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